Name: LG 77 Inch 4K UHD Smart OLED TV with Built-in Receiver - OLED77G1PVA
SKU: 6450
Availability: InStock

SELF-LIT PiXELS.
100 million reasons to love OLED: When it comes to picture quality, OLED beats LED hands down. That’s because OLED has millions of self-lit pixels capable of producing perfect black and accurate color. The result is a viewing experience like no other.

LG OLED.
We care about the bigger picture: LG OLED TVs are safer for you and the environment than LED TVs. Because our TVs use self-lit pixels, it’s more comfortable for your eyes when you watch for long periods. LG OLED panels have also been recognized as eco-friendly with reduced risk of hazardous emissions.

Welcome to your new home: The newly designed home screen shows personalized content suggestions, gives you easier access to favorites, and lets you control connected devices all in one place.

AI Picture Pro; This is what pro looks like: Using a vast database of over one million visual data points, the deep-learning algorithm recognizes content, removes noise, and optimizes picture quality. And the new Scene Detection feature can now analyze the type of scene being shown and improve the picture accordingly.

α9 Gen4 AI Processor 4K; Brains that will blow your mind: At the core of every LG OLED TV is the α9 Gen4 AI Processor 4K, a groundbreaking chip that uses deep-learning algorithms to analyze and optimize content. Every adjustment to picture and sound is automatic, so everything you watch is spectacular.

A clear home advantage: Easily connect Bluetooth speakers for a true wireless surround sound experience. All the action sounds richer and more realistic, bringing the big-game atmosphere to your living room.